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"I'd rather be sidelined trying to achieve greatness, than have watched greatness achieved and only sat on the sidelines."

-Jacob Emery

ABOUT ME:

Dead or in jail by 21—that’s what people expected of me. I grew up insecure, overweight, and constantly in trouble, with no confidence and no plans for the future. In 2007, I skipped college and started at R&R Pipeline, Inc., earning $9 an hour with a shovel in my hand. After years of going nowhere, a mentor asked, “What the hell are you doing with your life?” That question changed everything. I committed to personal growth, became a Crew Leader at 22, and set a bold goal: to own R&R Pipeline by 30. Against all odds, my business partner and I made it happen in 2019. From there, I became a shareholder of Max Effort Muscle and helped launch CrossFit Uprising and started the Iron & Infrastructure Podcast. I’ve merged my love for equipment and lifting weights, now it’s time to include my third passion, helping others.

Unlocking Greatness Group Coaching

Greatness isn't reserved for a select few. Greatness is inside each of us, waiting to be unlocked.

The Unlocking Greatness Coaching Program is built for people who know they’re meant for more—but just aren’t sure how to get there. After years of learning from mentors like Dan Martell, Trevor Bachmeyer, and Cory Gregory—and investing in elite programs like Strategic Coach, 10 Disciplines, and EOS—I knew it was time to step into a new role: helping others break barriers and level up. These experiences helped me rewrite a story that once had a ceiling of “dead or in jail by 21.” Today, I have ownership in five businesses and a personal playbook for success I now want to share with you.

  • Build momentum in your personal growth

  • Accelerate your professional success

  • Learn new tools and skills to navigate life with confidence

  • Become a stronger, more effective leader

  • Improve your physical and mental health

  • Find greater purpose and fulfillment

  • Turn your vision into reality - with the support to get there

Unlocking Greatness is about becoming the best version of yourself—and surrounding yourself with others who are doing the same. If you’re ready to take ownership of your life and unlock the next level, join us and let's unlock greatness together.

My Story:

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Built on Experience. Proven by Action.

Success isn’t given - it’s built. These brands represent years of commitment, discipline, and execution.
Now, I’m handing you the blueprint to do the same.

The first step in unlocking greatness is breaking the barriers of your current environment - bridging the gap between where you are and where you desire to be. I've built a step-by-step blueprint to help you identify exactly what's holding you back and, more importantly, how to break those barriers and step into the person you want to become.

Tune in to the Iron & Infrastructure Podcast to hear more about how the iron built both my personal and professional infrastructure. Expect to hear profound wisdom from mentors and coaches of mine, stories of resilience from guests who have broken barriers of their own, and real, actionable takeaways to help you build the strongest version of yourself—inside and out.